How to increase results on a social media that allows so few characters? Check out our tips now!
Does your company already have an active Twitter account? If so, and if your company’s Twitter goal is traffic generation, we’ll be speaking the same language in this post.
Twitter, if used wisely, can be a very interesting source of traffic for your website or blog. The network, which has 288 million active users per month, is characterized by short, objective and direct sentences.
With so little space to generate content, how can you make the best use of Twitter? How to increase results with a social network that allows so few characters?
If you already use Twitter, you may have noticed that there are several possibilities for clicks on each tweet. Users can click on:
- Username mentioned in a tweet – @
- Hashtag – #
- retweet button
- like button
- reply button
- Media (photo, video, etc)
- Tweet Date (to view more details)
- Option “more”
As you can see, there are a lot of click options. This can generate some distraction on the part of users, which is why we are exploring this post.
The biggest intention is to increase the CTR of links in tweets and not clicks on any option. By optimizing this rate, there is the possibility of increasing your website traffic coming from Twitter.
Below, we’ll show you 9 techniques you can use to improve this rate.
1 – Create headlines that evoke action or emotion
Spend time creating titles. It is one of the most important factors in determining whether or not your users will feel the curiosity or need to click.
If the title doesn’t catch the person’s attention, there will be no click. It may seem a bit obvious, but the fact is that when we talk about investing time in creating headlines that really engage, we’re talking about brainstorming and creating dozens of alternative titles before deciding which one is best.
The Upworthy.com comes to create 25 headlines for each created content. And, according to its own studies, it managed to register a traffic difference of up to 500% between a “good headline” and a “bad headline”.
2 – Put call-to-actions on tweets
There are several forms of tweets and not all of them are intended to be clicked on, as is the case with real time event coverage , just to cite a quick example.
But if the focus of your company’s Twitter usage is traffic generation, create an incentive for users to be directed to your site.
The simplest way is to put call-to-actions on tweets. Use words that call for action, such as: click here , check out , see in , learn more , sign up now , etc.
3 – Include color images in the tweet
It’s no longer a novelty that visual content makes all the difference in social engagement. Images are more than necessary to ensure a good CTR from your Twitter links.
According to Xerox , colors increase users’ willingness to start reading by up to 80%. In other words, it’s an important extra fuel to entice readers to click on your links.
And which images to use? A quick and easy alternative is to use just the prominent images of the post or page. As you’ve probably already used it and invested time choosing the best image for the page, add that image to the tweet along with the link.
4 – Configure Twitter Cards
Twitter Cards are cards that carry extra information about a particular tweet and are shown to the public on the network itself, without the need for the user to leave Twitter to find out what is really in that link.
These cards can be easily configured and are important in two cases. First, if you choose to use only text in calls to links, without images. Second, to optimize the CTR of third-party tweets. That is, when a follower of your company tweets a link from your website or blog, these cards will be useful to give extra information and get more attention from users.
5 – Include up to 2 hashtags
Including hashtags throughout the tweet can increase the CTR of links for basically two reasons. The first is because people can use Twitter search to look for hashtags and not exactly terms. And the second is because people can click on hashtags to dig deeper into a particular topic and find your tweet.
According to the Twitter blog , hashtags can increase engagement by 100% for personal profiles and 50% for company profiles.
But be careful! Use a maximum of 2 hashtags. Polluted tweets make a bad impression and confuse the user when clicking.
A suggestion to be able to put hashtags and at the same time work on a good message is to use them in the headline itself.
6 – Set posting times
It can be difficult to set the right time. That depends a lot on your business and the behavior of your followers.
Before setting these times, do some tests to understand how your followers behave on the network. The Followerwonk and Tweriod tools are two interesting outputs to be used and for you to get good insights into the behavior of your followers.
There is some consensus and some general research on the best times to tweet. According to the Buffer blog , tweets posted between 2 am and 4 am have the best CTR’s, on average. Which doesn’t mean you get more clicks, but a better rate because of less competition.
The best times to post, according to a survey made by Resultados Digitais, are between 12:00 and 18:00, from Monday to Thursday.
7 – Make mention of other profiles
If you share someone else’s content, mention them. If you’ve invited another author to post on your blog, mention them when the link is promoted on Twitter. If you are co-marketing with a partner company, mention them.
It’s a way to show appreciation and recognition. Furthermore, it is a stimulus for her to RT her followers and earn you more clicks on her links.
8 – Create tweets between 120 and 130 characters
Twitter has a 140-character post limit. However, the ideal is to use a little less.
According to a study by social media expert Dan Zarrella , tweets that are between 120 and 130 characters long have a higher CTR index.
More than ever, you need to be economical and speak as much as possible in as few words as possible.
9 – Post in moderation
Don’t create too many tweets in a short amount of time. Allow time between tweets so that your timeline doesn’t get overloaded .
In the same study mentioned above, Dan Zarrella found that CTR decreases as more links are posted per hour.
Ideally, if your goal is to generate traffic through Twitter, post to the network at most once every hour.
How to measure traffic coming from Twitter?
By following the tips above, the chances that your tweets will drive more visitors to your site will increase. However, it is necessary to prove this thesis.
To measure how many visitors are accessing your site through Twitter, there are three recommended ways:
- Google Analytics: With Google Analytics, just go to the “Acquisition” tab and choose the “Social” path to track how many visits your website received on all social networks, including Twitter.
- Twitter Analytics: Twitter’s native analytics tool shows some specific insights for each tweet. You can identify data such as impressions, likes, retweets, link clicks and other statistics.
- RD Station: With the analysis functionality of RD Station , our Digital Marketing platform , it is also possible to identify traffic coming not only from Twitter but also from other sources. The difference is being able to track how many Leads and how many Customers were generated from each source of traffic.
For feedback, questions and opinions, comment below. If you or your company has achieved results using the tips above or using another tactic to generate traffic from Twitter, feel free to share your experiences with us!