How do you want your room to feel? Perhaps if more hotels offered rooms to play to more of our senses, patrons would be more apt to return. If more hotels offered color choices during the reservation or at check-in, people would enjoy their stay all the more. Color temperature can make people feel hot or cold, honest. In warmer climates, whites and linens helps us to feel cooler. In colder climes, warm colors get our blood flowing and we feel warmer. So, if you’re a business man from California visiting New York City in the dead of winter, perhaps the cool modern room would not be a good choice. This business man may be more inclined to choose a warmer room. All this temperature change and no need to even touch the thermostat. Our minds and bodies can do it naturally for us.
Color preferences also have to do with personality and where we grow up. Blues, in some cultures, are a depressing or frightening color; in another culture, the same blue is calming and tranquil.
The above images are watercolor renderings by Ida York from Ida York Design Group, Inc.
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