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How to put into practice the lessons you learned at events

Some tips for you to bring the knowledge and networking generated at the events to your work

When we talk about events in Brazil, we always have two types of opinions: people who love and go with everyone and people who think events are a waste of time.

Regardless of what opinion you have, know that if you don’t take advantage of these events to think about your company or area’s strategy to change if necessary, you are really wasting time and money.

How many events have you been to? Look at your company or the area you work in and see what actions or processes you take today as a result of something you saw at an event. Think about the people in your professional cycle and how many of them you’ve met while networking at an event.

These are the main reasons why companies like Resultados Digitais hold events in Brazil. We truly believe that events help businesses evolve, but you need to make it happen.

One of the advantages is being able to keep up to date, after all, learning is always the main objective. And, when we talk about Digital Marketing, there is news all the time, and listening to speakers talking about it is a differential for you or your company to stand out in the market.

Another benefit is networking. Interacting, exchanging cards and discovering opportunities at the trade fair is a great opportunity to meet new people and become known.

At events, you can find a number of competent and experienced people who can help with your business.

Being in knowledge exchange environments allows you to update more quickly, and if the event has speakers from different areas, there is a greater chance for you to exchange knowledge on various subjects. Knowing the experiences and opinions of these professionals is an easier way to learn, but you should start preparing before the event.

Everything starts before

See who the speakers are, who the exhibitors are and what issues will be covered, or the business solutions that will be presented.

What areas of your company will have topics covered? It is important that you bring people from the company who are involved in these areas and who can help you come up with cool ideas. Events are for you to think about the strategy and operation of your company, and talking to other people who have areas in common with yours can help you improve processes.

Planning is necessary to make the most of the event. At RD Summit and RD On The Road there are parallel trails with many lectures, and it takes planning not to miss the ones that interest you.

Therefore, taking the right people from your company to the right lectures and talking to exhibitors and event participants is a guarantee of learning for sure.

Don’t lose your focus, you went to the event to do better

Be open to hearing all proposals for improvements and processes that are presented.

You and the people in your company already know your scenario, so start talking to everyone to understand what you can do better or to confirm that what you are doing is right.

Have ideas come up for your company? Write it down, take pictures of the slides that show this, or record what speakers are talking about. The contacts you’ve had also help to come up with ideas, so exchange cards and chat with them during and after the event. It could be that you have found a mentor or partner for your business.

Understand that the fairs that exist at the events are not just to get gifts, there may be many partnerships and businesses that can help yours. Get to know all the solutions that are at the event because they can also help you.

Full notebook and business cards in a handbag, it’s time to act!

During the event we see a lot of content, we talk to a lot of people and this gives us several ideas.

But many of the people who go to events don’t take the ideas into action, they write down everything they saw in their notebook and then nothing happens.

You need to do it differently so that your trips to events are increasingly productive. I bring here some important tips to get you out of the paper!

#1 Structure all the ideas you’ve had

Present your ideas clearly so that everyone understands. Base the ideas on the content you’ve seen so your peers understand the concepts.

Don’t leave it for next week. The operation can eat up your time, causing you to put aside the ideas you’ve had.

#2 Show the team everything you saw

More than a presentation, have a chat with the team about everything you saw and what could apply in your area or in the company as a whole.

Show the ideas you had and try to structure and develop a little more with the team.

#3 Put ideas into practice

Don’t just keep the ideas in your head, talk to your team about what you’ve learned and thought about how to act. Understand how you can apply them and set up some MVPs to test if it makes sense to change and set up studies to understand if it is working or not.

Here at RD we have a value in the Code of Culture that is called data-driven. Everything we do is measured and studied to see if it makes sense. So don’t forget to understand what the expected results are and measure to see if they happen.

It is possible to do: the example of Agência Seta

More than giving these tips, I would like to bring you a case of Agência Seta. I had the opportunity to talk to the girls from the agency at RD On The Road in Curitiba and I asked Paola, the agency’s founder, to give us a testimonial about how they enjoyed the event!

RD on the Road filled us with new perspectives and challenges. It was the event that most moved us with new actions.

One of the first things we did was to create a checklist of everything we would like to do differently on Seta, based on the content we received.

With this checklist in hand, we defined some priorities and then their action plans, such as Seta’s growth plan (thanks to Fabio Duarte’s lecture), which is our priority today.

The next day we started using some new tools and hacks that we discovered, and we passed some on to customers (link tree that André shared in his lecture, it’s booming around here).

That’s basically what we did, but I think the key issue is not to waste time. At the hotel, after the first day, we’ve already exchanged several ideas, so as not to let the dust settle and the excitement cools down.

Paola Fabeni da Rocha is a postgraduate in marketing and communication and the founder of Seta! She has been working with Inbound Marketing for 6 years, initially as a marketing coordinator for industry and, today, helping Seta’s clients to go further.

It is always necessary to improve!

This must be your goal! Take advantage of the contacts you’ve made and find out if any of them can be the mentor you need for your business. Also, try to act and put into practice what you had ideas.

And if you need more ideas and talk to more people, how about taking advantage of RD On The Road in your city, and also plan to participate in the Largest Digital Marketing Event in Latin America here in Floripa?

I’m talking about the RD Summit, on the 7th, 8th and 9th of November 2018. An event with more than 8,000 people, a business fair with more than 80 exhibitors, and world-class speakers on various subjects. In other words, it has content for everything and everyone.

Learn more at  and plan to enjoy the event to the fullest!